Precision where it matters.
Fern & Sons Cycle Co. is a heritage workshop dedicated to restoring the bikes that move our city. For over seven decades, our family has cared for the rides of Toronto’s cyclists — from seasoned commuters to brand-new beginners.
Values
We take our time with every bike that comes in. Each tune-up is a full mechanical check, careful adjustments, and a final road test. No rushed work. No shortcuts.
What's Included
Small fixes, no charge.
Quick seat-height adjustments and minor bolt tightenings are always free for riders.
We're a family shop that's grown alongside the neighbourhood. Riders come back because we know their bikes, their routes, and their stories.
Join our Sunday rides.
Every Sunday at 10 AM, we lead a casual group ride through the city. All levels welcome—bring your bike and meet your neighbours.
Bring your bike in, tell us what feels off, and we'll take it from there.
Workflow: Drop-off → We repair → You get notified.
Fern & Sons Cycle Co.
412 Bloor Street West
The Annex, Toronto, ON M5S 1X5
Description
This quick website was created as part of an academic assignment, to show the brand in a real-world setting. This whole project focused on exploring branding and brand craft in general, for a made-up customer.
